Comadre Joanna Maria is in São Paulo to cover the entire Beauty Fair 2026
Comadre do Brasil is already in São Paulo for a special coverage of Beauty Fair 2026. The fair starts this Saturday, September 5, but this Friday the movement already brings together the press and exhibitors at Expo Center Norte.
Comadres and compadres, the time is coming! Comadre Joanna Maria is already in São Paulo to carry out complete coverage of Beauty Fair 2026, considered the largest beauty fair in the Americas and the second largest in the world.
The official opening takes place tomorrow, Saturday, September 5, at Expo Center Norte. However, this Friday, the 4th, the space is already experiencing the special movement of preparation, press and exhibitors to receive thousands of professionals and visitors.
Presenter of the Comadre Joanna Maria Program, on RedeTV! Espírito Santo, digital influencer and creator of the portal Comadre.tv, Joanna Maria will follow the four days of the fair, from September 5 to 8, getting to know up close the news that promise to move the beauty market.
Four days getting to know launches and trends
During the coverage, Comadre will visit booths, interview professionals and brand representatives, follow demonstrations and discover launches in the areas of hair, makeup, aesthetics, perfumery, nails, personal care, equipment and technology.
Everything will be shown with the spontaneity, elegance and proximity that are already trademarks of Comadre Joanna Maria.
"Comadre and compadre, I am already in São Paulo and prepared to live this experience with you. I want to know the news, talk to professionals and show everything that really deserves our attention. It will be four days of great beauty, information and special meetings", highlights Joanna Maria.
Beauty Fair 2026 promises a grandiose edition
With the new positioning "Everything for Professionals", Beauty Fair 2026 brings together industry, distributors, retailers, entrepreneurs and professionals from different areas of beauty.
According to the organization, the edition will feature more than 2 thousand brands, more than 500 exhibitors and an expectation of more than 200 thousand visitors, with approximately R$ 800 million in turnover.
Among the novelties are the debut of a sector dedicated to the packaging industry, the expansion of the perfumery area — with more than 100 brands — and a live commerce arena with broadcasts and sales made directly from the fair. Beauty Fair, Portal Negócios de Beleza
Attention, exhibitors at Beauty Fair 2026!
Exhibiting brands that wish to receive the visit of Comadre Joanna Maria will be able to contact her team to present launches, products, demonstrations and interesting stories.
"If your brand is at Beauty Fair 2026 and wants to appear in our coverage, contact us. I want to know your booth and show your news to comadres and compadres from all over Brazil", invites the presenter.
The content will be published on the Comadre Joanna Maria Program, on RedeTV! Espírito Santo, on the portal Comadre.tv, on YouTube and on the presenter's social networks.
Beauty Fair 2026
Service
Date: September 5 to 8, 2026
Location: Expo Center Norte, in São Paulo
Day 5: from 12 pm to 8 pm
Days 6, 7 and 8: from 10 am to 8 pm
Official website: beautyfair.com.br